A white-label PPC alternative that keeps the margin with you
Paying $450 to $500 to fulfill a $900 to $1,000 service cuts deeply into your margins. Hire a vetted PPC specialist who works inside your agency, placed in 21 days on average and paid at cost.
Free 30-minute call. Free replacement guarantee.
How white-label PPC works, and what it costs beyond the margin
White-label PPC usually means another firm's media buyer manages your clients' accounts under your name, for a flat fee per account or a percentage of ad spend. You sell and report. They build and optimize.
- Fees that rise with ad spend
- If you pay a percentage of spend, your cost goes up every time a client raises their budget, whether or not the account needs more work.
- Slow changes
- A client wants a promotion live by Friday. You submit a request and hope it lands in time.
- The account knowledge isn't yours
- The person who knows why each campaign is built the way it is works for someone else. If you part ways, that knowledge leaves with them.
- You report results you didn't watch happen
- You find out about a bad week when the client does.
What you buy from a white-label provider
- Campaign builds
- Ongoing account management
- Ad creative
- Reporting
What changes with a hire inside your agency
- Accounts are checked daily by someone on your team
- Changes happen when you ask, not when a ticket is picked up
- Client knowledge stays inside your agency
- Your cost per account stops rising with ad spend or client count
What white-label costs as you grow
Take a $900 to $1,000 service that costs you $450 to $500 to fulfill. At ten clients, $4,500 to $5,000 a month goes to your provider. At twenty, it is $9,000 to $10,000.
The work doesn't get cheaper as you add clients, because each one is another package. Your cost of delivery grows exactly as fast as your revenue.
A hire is one fixed monthly cost. It doesn't rise when you sign another client. Their pay carries no markup from us, and we walk through the exact numbers for your roster on a call.
Which role to hire first to replace white-label PPC
Start herePPC Specialists & Media Buyers
A PPC specialist who can build, manage, and report across Google and Meta covers a mixed book of accounts.
Then add
What a week of in-house PPC looks like
- Every day, check spend, pacing, and search terms on each account
- Build and launch new campaigns and ad variations
- Review creative performance and queue the next tests
- Check conversion tracking after any change to a client's site
- Weekly and monthly reports for each account
When white-label is still the right call
A hire isn't always the answer. Stay with your provider if:
- You manage only a few ad accounts
- You're adding a platform you don't know yet and need coverage while you learn it
- A client has a one-off campaign that won't recur
What can go wrong, and how to handle it
- Performance dips during the handover
- Run in parallel. Your provider keeps existing accounts while your hire builds new ones. Hand accounts over one at a time, each with a written summary of how it is structured.
- Ad platforms change constantly
- A specialist who is in the accounts every day sees changes as they happen. Build an hour a week into the role for keeping current.
- One person is a single point of failure
- Have them document account structures and naming as they go. And if a hire doesn't work out, we replace them at no extra cost.
How to leave white-label without breaking what works
- Step 1
Start with one seat
Pick the service where white-label costs you the most margin, and hire for that first.
- Step 2
Run both for a while
Keep your provider on existing accounts while your hire takes new work and learns your process.
- Step 3
Move accounts in batches
Shift clients over a few at a time, starting with the ones you know best.
- Step 4
Then cancel
End the white-label contract once your hire is carrying the load, not before.
The hire is one event. The system around it is the product.
Most firms hand you a hire and disappear. We stay. You get support as the owner, and your hire gets support of their own.
- Delegation Blueprint
- Before we recruit anyone, we map what to hand off first and turn it into a written role you approve.
- Client Success Manager
- One person who stays with you after the hire starts, not just until they do.
- VA Mentor
- Your hire has their own mentor, so you aren't the only one coaching them.
- Quarterly calls
- Every quarter we get on a call to see how the hire is working out and what to adjust.
Most firms take a cut of every hour your hire works. We don't.
You get one all-in price per hire: your hire's pay, at cost, plus one flat monthly fee from us. No percentage of wages and no hidden fees.
The markup model
- The firm bills you an hourly rate and pays your hire a fraction of it.
- You rarely see what your hire actually takes home.
- A raise for your hire means a bigger cut for the firm.
- The better your hire gets, the more the firm keeps.
The TalentFuze model
- Your hire is paid at cost. No markup on wages.
- You set what your hire gets paid. We give you the benchmark.
- Our fee is one flat monthly amount, separate from your hire's pay.
- Give your hire a raise and our fee stays exactly the same.
When you give a raise
Say your hire has a great first year and you give them a raise. With a markup model, the firm's cut grows with it. With us, every dollar of that raise goes to your hire and our flat fee doesn't move.
Free 30-minute call. Free replacement guarantee.
Other white-label alternatives
Questions we hear all the time
White-label PPC charges a percentage of ad spend. How is a hire different?
A hire is one fixed monthly cost. It doesn't change when a client raises their budget, and your hire's pay carries no markup from us.
Who holds the ad accounts?
You and your clients do. Your hire works inside them with the access you grant.
Can one person manage both Google and Meta accounts?
Yes, for a mixed book of small and mid-size accounts. Split into platform specialists once one platform takes most of the week.
Do I have to move every account at once?
No. Start your hire on new accounts and hand existing ones over one at a time.
We rely on white-label fulfillment today. Can we switch without breaking things?
Yes. White-label feels safe, but paying $450 to $500 to fulfill a $900 to $1,000 service eats your margins. We help you bring fulfillment in-house without breaking what's already working.
How is this different from a freelancer marketplace or white-label provider?
Marketplaces leave you sorting profiles with no vetting, onboarding, or support. White-label fulfillment cuts deeply into your margins. We help you hire a vetted team member who works inside your agency, then support you both with a Client Success Manager, a VA Mentor, and quarterly calls.
How does pricing work?
You get one all-in price per hire: your hire's pay plus one flat monthly fee from us. No percentage of wages and no markup on what your hire is paid. Your hire is paid at cost, and there are no hidden fees. We walk through the exact numbers for your roles on a call.
How long does it take to get someone placed?
21 days on average to place. That covers the delegation and workload analysis, role definition, talent matching, interviews, and onboarding prep.
See what your next hire
would cost
Thirty minutes. We'll map the roles worth delegating first and walk through the exact numbers for each one.
Free 30-minute call. Free replacement guarantee.
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